Pure Income
5 / 5 Our Score
{{ reviewsOverall }} / 5 Users (3 votes)
Our Review

Pure Income by Chad Shoop Promises 11% Yield” 

I have read a lot of seesaw reviews when it comes to Banyan Hill Publishing’s newsletter subscriptions.  Some people don’t like it, and others absolutely swear by it. So, how can we tell whether or not it is a legitimate stock and investment newsletter to invest our money in? We try it out! The folks at Banyan Hill have produced Pure Income, a trading service run by Chad Shoop.  

Who is Chad Shoop? 

Chad Shoop is not a very well-known name in the investing world, but that doesn’t mean that you should shy away from his newsletter. Chad is a Chartered Market Technician (CMT), which is a professional achievement in the world of investing that fewer than 5,000 individuals around the world have earned.   This goes a long way when it comes to rating his market advice. CMT tests typically require an in-depth analysis of stock charts and test the individual’s fluency with statistical analysis, behavioral finance, risk management and technical investing strategies. Chad joined the Banyan Hill Publishing team in 2012, first taking over the Pure Income financial newsletter, then moving on to other newsletters including Automatic Profits Alert and Quick Hit Profits  Chad’s strategies differ between newsletters in order to cater to different types of investors — those looking for quick weekly or monthly gains, and those looking for safer long-term gains. We will rate Automatic Profits Alert later and compare the two subscriptions.   

History of Pure Income  

First, let’s go over the history of this newsletter. When Pure Income was first released in 2012, it was run by Evaldo Albuquerque and published under Banyan Hill’s old name, Sovereign Society. The newsletter focused on high-yielding equities and guaranteed returns of 11% or more by selling options. This strategy is likely familiar to savvy investors.   Since the rebranding of the Sovereign Society as Banyan Hill Publishing, I have noticed a change — not only in the financial experts they are supporting and marketing, but also in the level of quality of their financial newsletter subscriptions.   The new Pure Income subscription led by Chad Shoop has actually seen significant gains for its subscribers – notably in January of 2018, when Chad’s readers collected 112% in gains on the trades Chad recommended that month alone. That’s huge!   Of course, as some gained, others missed out on the opportunity — and their negative reviews started pouring in.  

How Pure Income Works 

Chad Shoop’s Pure Income newsletter primarily focuses on selling put options to collect income from the premium, which means these are dividend-paying, high-yielding stocks. In fact, Chad promises the stocks have a dividend yield of 3% or higher. And the win rate is an incredible 97% on short puts!   Through Chad’s service, you’ll sell options. Chad explains that this is a win-win strategy because he only recommends selling puts on solid blue-chip stocks that he wants to own. In each new trade, Chad includes a checklist that explains why he’d like to own the stock. Then he shows how the stock meets what he calls his 3% rule, which means the stock has room to fall at least 3% before there’s a chance readers will have to buy the stock — and it also shows them how to lock in at least 3% in yield immediately. (Traders who have a margin account, which I use to trade these recommendations, can lock in a lot more — generally at least 15% per trade!)  If you’re not familiar with selling puts, here’s the most important thing to know: An options contract covers 100 shares of the stock. You’re essentially making a bet that the stock won’t fall below a certain price, which is the option’s “strike price.” If it does, you’ll have to buy 100 shares for each option contract you sold. Chad typically recommends holding his recommended options for about 90 days. So as long as the stock can stay above your strike price for 3 months, you pocket the money you made and move it to a new trade.  This strategy is great for those who have a decent amount of money to invest, with the goal of earning extra income each month.   With Pure Income, Chad and his team (yes, every financial analyst is likely to have an entire crew working to make sure the recommendations are valid and verified twice-over) will send trade alerts. He’ll also get you up to speed with how to trade using put options if you’ve never done it before.   Like every other stock newsletter out there, if you disagree with a particular stock play, you don’t have to follow the advice. Chad typically recommends a new trade every week, so if you disagree with his rationale on a particular company or don’t want to risk owning 100 shares of the stock, you can skip it and wait for the next week’s trade. 

You can check out the latest Pure Income webinar here to become a member of the service. 

What Pure Income Includes: 

  • Weekly email updates on how your investments are playing out.  
  • Trade Alerts that explain when to get in or out of a particular trade, and precisely how to complete the order. 
  • Intro to Options — an introductory course that tells you everything you need to know before you start trading options in the stock market. 
  • 7-Day Getting Started Series packed with everything you need to know in order to be successful using the Pure Income strategy.   
  • Power Options — Videos Chad filmed showing you how to boost your options strategy and take it to the expert level.  
  • Model Portfolio to view all open trades. 
  • Text Alerts. 
  • ***Free laptop and USB drive on promotional offer. 

Things to Know 

  • Chad Shoop and Banyan Hill Publishing DO NOT call this a “get rich quick” strategy 
  • You have to follow the investment advice to see gains. If you miss opportunities, you may not be successful (as with any stock strategy).  
  • Chad Shoop and Banyan Hill Publishing ARE NOT stockbrokers. They offer sound analytical advice and recommendations.  
  • Stock plays are never guaranteed. 


  • The Pure Income newsletter by Chad Shoop is around $1,995 for 1 year. There is no maintenance fee unless you opt in to the lifetime subscription for an additional $1,995. Then the annual fee is $9.97.  

Cancellation Policy 

  • Pure Income promises that you will make $4,000 per month, or you can change to a different service within Banyan Hill Publishing. So, if you are going to spend the $1,995 for the year, you’d better make sure you use the financial advice and stock recommendations to see some gains and really put Pure Income to work for you!  
  • If you buy the Pure Income lifetime subscription, you have 90 days to cancel.  

Pure Income Customer Service 

Our Final Review 

Overall, if you are serious about investing, the $1,995 is well worth the year of weekly advice from a Chartered Market Technician. CMTs are trained to find good stock plays that have little risk. Chad may seem like an underdog in a game that values name recognition. But his analytical skills and risk management tactics can help you build your monthly income.   Selling put options is not a new strategy, but beginner investors may not fully understand it. Pure Income can give you a solid year of experience and allow you to master selling options in the stock market. But keep in mind that you have to play the plays, follow the trade alerts and make sure you are completing everything as Chad says in order to gain some traction. If not, you may end up an unhappy subscriber.   Chad’s readers were able to grab double digit gains on eight short put options between the months of July and August. Prior to this winning streak, subscribers saw even more single and double digit gains in the first six months of the year. Pure Income subscribers report substantial gains year-round, see below for real subscriber testimonials.  
Investment Performance
Quality of Writing / Analysis
Value For Price
Customer Service
What Subscribers Are Saying... Leave your review
Order by:

Be the first to leave a review.

{{{ review.rating_title }}}
{{{review.rating_comment | nl2br}}}

Show more
{{ pageNumber+1 }}
Leave your review